National awareness days are plentiful to say the least. From National Hangover Day, to National Eggnog Day, we can bring awareness to just about anything 365 days a year! There are also entire weeks and months dedicated to acknowledge adversities, triumphs and inclusivity such as ALS Awareness Month, World Autism Month, Black History Month, and Pride Month.
When it come to awareness and recognizing major social topics on a national level, there are campaigns that get our attention due to feelings and personal situations giving those days a little more meaning.
The hashtag that has everyone tweeting or the temporary profile frames on Facebook? Yeah, these are the Awareness Days you have to incorporate into your marketing plan. Here's my simple answer on why and how it can help your business, how to incorporate awareness themes and a list of the most important awareness days to utilize in your marketing plan.
Awareness Days Evoke Emotions
As humans, we subconsciously rely on our feelings and emotions more than our logic. Think about it. Don't try to reason with yourself by saying "I lead with my brain, not my heart". No.... just stop.
I'm pretty confident in saying that if you smelt something familiar, it would trigger an emotion first; logic second. Let me breakdown my thought for those that remain unconvinced. You smell gas. You instantly get this feeling of fear that starts in you fingers which quickly travels through your arms and right down to your toes. The fear takes a sharp turn which turns into a lump in your throat and now you're worrying. Your body breaks into a sweat due to the intense emotions coursing through every part of you. Then you start thinking. Oh wait, what's that? Your logic has finally been triggered and you realize you need to find the source or get out ASAP. Would you agree that feelings trump logic?
As a woman, International Women's Day is important to me. It brings me feelings of empowerment, belonging and appreciation. I want to be recognized as a strong and powerful woman that can do anything I put my mind to. Add a little social praise and an official date on the calendar; my feeling of importance and being a woman has completely blown up! On March.8th, I'll be strutting like queen; all because I know there's a day that recognizes me on personal level.
Your business niche ties in perfectly with a National Awareness Day theme.
Creating a product, sale or special event with these dates in mind gives you a perfect tie and your niche just validated the reason. If you run a health related business such as natural foods, personal trainer or medical supplies company, you could create social buzz around events like National Heart & Stroke Month, National Thyroid Month or National Health & Fitness Day. Not only do these themed awareness efforts tie in perfectly with your niche, but you're also supporting something that is extremely important and in the same lane as your business' niche; most likely your clients and followers too. Also, if there is an awareness day that you hold near and dear to your heart; perhaps something that has affected you directly, run with that. We find success in the things we truly care about and believe in.
For example, a pet grooming shop owner is a breast cancer survivor. Of course she will jump on board with National Love Your Pet Day, but in October, she sends every groomed pet home a pink bandana printed with the pink ribbon and business logo to honor Breast Cancer Awareness Month.
Include Those Weird & Funny National Holidays
National Awareness Days aren't all about serious matters though. Some are weird, ridiculous and downright hilarious giving us a reason to crack a smile. I'm almost convinced that these strange notable days were created with marketing schemes in mind. Honestly, how much do people love peanut butter and jelly that an official day has found it's place on the Canadian calendar? Although; it is a perfect celebratory element for food trucks, a peanut company or maybe the local café. So next time you're stumped on ways to throw in some creative marketing, consider these ridiculously weird national holidays.
5 Ways To Included National Awareness Days In Your Marketing Strategy
RUNNING A SALE OR SPECIAL FOR A NATIONAL AWARENESS DAY
Yes. I have already motioned it above and it is self explanatory, but it's probably the most common reason a business would tie the aspect into their marketing plan.
CREATE ENGAGEMENT AND CONVERSATION THROUGH SOCIAL MEDIA
Business is not all about sales and promotion. I'm sure each and everyone of you had a passion to start which is why your business took off. Connecting with your customers on a social level is where social media comes into play. Connect and engage with your audience through pictures of your business participating in awareness days, run a contest, use relevant hashtags, post quizzes or polls that allow your audience to connect to the awareness campaign you are running.
HOST AN EVENT BASED ON A SPECIFIC AWARENESS THEME
Events are a lot of fun for staff and attendees. They offer a great way to attract new customers while engaging with them directly. Sure there are ginormous events run by gigantic companies with massive budgets, but every business can run an event scaled to their budgetary size with some creative ideas and planning. There's no need for a big venue as your office or store is already being paid for, it's the done-deal setting. People can come in and check out your culture. Your staff, family or volunteers eager with the same love of your awareness theme make the perfect people to help you plan and execute your day. Include some fun activities like games, selfie booths, contests, a live band, awareness day themed decor, themed goodies and perhaps a way for your business to giveback in honor of the awareness. This can be things like a free haircut for war veterans, half price lunch specials for nurses or a voucher for complimentary service.
RUN A DONATION CAMPAIGN TO HELP SUPPORT A CAUSE
This is another great way to attract new customers and show them you care about a specific cause. Whether it's donating a portion of proceeds on a product/service purchased or selling raffle tickets, your business can help raise interest and funds for the National Awareness Day you choose.
Years ago, I had a client come to me with a heartfelt story about a daughter of a coworker who was battling cancer. My client wanted to embroider hats for his entire office that had the verbiage "We Run For Nelly". The office staff collected donations and joined a marathon. They ran for Nelly that day. All the donations the staff received were given to the coworker's family to help them financially through a difficult time.
AWARENESS DAY THEMED PROMOTIONAL PRODUCTS
At last; the holy grail of advertising that is promotional products! It's no surprise that companies use promotional products more than any other form of advertising like radio, TV, internet, newspaper and flyers. In a promotional products statistics survey, consumers favored the idea of a business handing out promo items nearly 2.5 time more than any other forms of advertising. Not to mention the CPI (cost-per-impression) of swag pieces flat out beats other methods of advertising by a long shot. Let's look at pens for example. The CPI on this top promotional item is 1/10 of cent! The amount of times a consumer sees your logo while using that pen over it's lifetime is way more than a flyer could ever do for your business.
Now let's look at ways you can incorporate an awareness theme into a promotional giveaway. A mega petrol company wanted to participate in Earth Day and let consumers know that the company holds high standards in doing their part to make a difference in the wellness of our planet. We gave them a list of recommended promo products and they chose branded tree kits. Everyone who pumped gas at their stations on Earth Day would receive a tree kit branded with their logo on it!
Another client of ours, a tire distributor, wanted to run an Earth Day promo and they had us produce pencils made of recycled tires printed with their logo that they could mail out to their customer base.
If you're in need of ideas for the best promotional products to fit your National Awareness Day marketing plan, feel free to reach out to us!
We offer a unique feature on our site called "The Promo Planner". Just fill out your details, sit back we'll take care of the magic! There is no shortage in creative ideas and products that will take your promo to a new level of awesomeness.
Alternatively, our webstore is loaded with 1000s of great products that would fit any promotion.
Most Important Canadian National Awareness Days 2021
*Occurs on the same day every year
Alzheimer’s Awareness Month
Non-Smoking Week January 17-23
Family Literacy Day - January 27
Bell Let's Talk Day - January 28
Black History Month
Children's Dental Health Month
Dry Feb Month
Recreation Therapy Month
Eating Disorder Awareness Week - February 1-7
World Cancer Day - February 4*
International Day of Zero Tolerance to Female Genital Mutilation - February 6*
Safer Internet Day - February 9
International Childhood Cancer Day - February 15*
Pink Shirt Day - February 24
Rare Disease Day - February 28
Colorectal Cancer Awareness Month
Liver Health Month
Music Therapy Awareness Month
Fraud Prevention Month
Self Injury Awareness Day - March 1
National Employee Appreciate Day - March 5
World Lymphedema Day - March 6*
International Women's Day - March 8
World Glaucoma Week - March 7 to 13
Brain Awareness Week - March 15 to 21
World Sleep Day - March 19
International Day of Happiness - March 20
World Down Syndrome Day - March 21*
National Poison Prevention Week - March 21 to 27
World Water Day - March 22*
World Tuberculosis Day - March 24*
Purple Day - March 26*
Earth Hour - March 27 - 8:30pm - 9:30pm
IBS Awareness Month
National Oral Health Month
Rosacea Awareness Month
World Autism Awareness Day - April 2*
Green Shirt Day - April 7
World Health Day - April 7*
National Dental Hygienists Week - April 4 -10*
National Medical Laboratory Week - April 11 -17
FND Awareness Day - April 13*
World Congress on Cardiac Nursing and Cardiology - April 14 -15
National Volunteer Week - April 18-24
National Organ and Tissue Awareness Week - April 18-24*
World Hemophilia Day - April 17*
Earth Day - April 22*
National Day of Mourning - April 28*
Ankylosing Spondylitis Awareness Month
Bladder Cancer Awareness Month
Brain Tumor Awareness Month
Celiac Awareness Month
Hemochromatosis Awareness Month
Hypertension Awareness Month
Medic Alert Month
National Physiotherapy Month
Speech and Hearing Month
Vision Health Month
MS Awareness Month
National Physicians' Day - May 1*
Mental Health Week - May 3 to 9
World Pulmonary Hypertension Day - May 5*
National Child and Youth Mental Health Day - May 7*
World Red Cross and Red Crescent Day - May 8*
World Ovarian Cancer Day - May 8
World Lupus Day - May 10*
National Nursing Week - May 10 to 16
International Awareness Day for Chronic Immunological and Neurological Diseases - May 12*
International Nurses Day - May 12*
Apraxia Awareness Day - May 14 *
World Melanoma Day - May 14*
World Hypertension Day - May 17*
Missing Children's Day - May 25*
World No Tobacco Day - May 31*
World Environment Day - June 5*
Canadian Men's Health Week - June 14 to 20
World Elder Abuse Awareness Day - June 15*
World Sickle Cell Day - June 19*
National Aboriginal Day - June 21
International Day Against Drug Abuse and Illicit Trafficking - June 26*
National Cancer Wellness Awareness Day - June 26
Brain Injury Awareness Month - June 29*
Canada Day - July 1*
National Injury Prevention Day - July 5
Glioblastoma Awareness Day - July 17*
National Drowning Prevention Week - July 18 - 24
International Self-Care Day - July 24*
World Hepatitis Day - July 28*
World Friendship Day - July 30*
Gastroparesis Awareness Month
International Youth Day - August 12*
World Humanitarian Day - August 19*
International Overdose Awareness Day - August 31*
Acne Awareness Month
Arthritis Awareness Month
Craniofacial Acceptance Month
Fetal Alcohol Spectrum Disorder (FASD) Awareness Month
Ovarian Cancer Awareness Month
Prostate Cancer Awareness Month
World Alzheimer's Month
Duchenne Awareness Month
Childhood Cancer Awareness Month – September 1 to 30
Syringomyelia & Chiari Malformation Month - September 1 to 30
National Polycystic Kidney Disease (PKD) Awareness Day - September 4*
World Duchenne Day - September 7*
World First Aid Day - September 8*
World Suicide Prevention Day - September 10*
Terry Fox Run - September 19
World Rabies Day - September 28*
International Orange Shirt Day - September 30*